The PLG funnel starts with traffic to your website and product, then moves to sign up, and ultimately conversion. Input how your funnel works.
What percentage of your traffic signs up for an account?
What percentage of sign ups convert to a paid plan
within 6 months?
Activation comes when customers reach the A-ha moment (e.g. 2,000+ messages sent for Slack)
What percentage of sign ups reach activation?
Usage retention is a critical metric to track how much value you're providing users.
What percentage of users are still active at Day 7?
What percentage of users are still active at Day 28?